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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
The World Cup 2023 final led to a heartbreak for not only the men in blue but also for the Indian cricket enthusiasts. As the nation, hopeful for a repeat of the 2011 victory led by MS Dhoni was mourning, multiple brands showered support for Team India and showed sportsmanship.
Zomato changed its logo to blue to showcase its support. Myntra displayed sportsmanship by writing an open letter to Australia. Netflix tweaked a popular web series and came up with “To All The Boys: P.S. I Still Love You”.
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According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.