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Brands display sportsmanship spirit after World Cup loss
Zomato changed its logo to blue to showcase its support. Myntra displayed sportsmanship by writing an open letter to team Australia. Netflix tweaked a popular web series and came up with “To All The Boys: P.S. I Still Love You”.
Glenn Maxwell with Virat Kohli (Image by @icc via Twitter)
The World Cup 2023 final led to a heartbreak for not only the men in blue but also for the Indian cricket enthusiasts. As the nation, hopeful for a repeat of the 2011 victory led by MS Dhoni was mourning, multiple brands showered support for Team India and showed sportsmanship.
Zomato changed its logo to blue to showcase its support. Myntra displayed sportsmanship by writing an open letter to Australia. Netflix tweaked a popular web series and came up with “To All The Boys: P.S. I Still Love You”.
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SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.