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From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

The World Cup 2023 final led to a heartbreak for not only the men in blue but also for the Indian cricket enthusiasts. As the nation, hopeful for a repeat of the 2011 victory led by MS Dhoni was mourning, multiple brands showered support for Team India and showed sportsmanship.
Zomato changed its logo to blue to showcase its support. Myntra displayed sportsmanship by writing an open letter to Australia. Netflix tweaked a popular web series and came up with “To All The Boys: P.S. I Still Love You”.
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From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreLooking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.