BRABD-MARKETING

Brand Marketing

Bajaj Electricals' Rajesh Naik on Mumbai Coastal Road Project and enhancing urban landscape for future generations

Rajesh Naik- Head of Lighting Solutions, Bajaj Electricals Limited shares the lighting vision of Bajaj Electricals for the Mumbai Coastal Road Project.

Special Coverage

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.

How it Works

Disney CEO Bob Iger on Reliance deal: It’s kind of the best of both worlds

Bob Iger said, "We have a very good partner in Reliance, and we get to have a chance of growing a business and lowering the risk of doing so."

Quantum Brief

Brands display sportsmanship spirit after World Cup loss

Zomato changed its logo to blue to showcase its support. Myntra displayed sportsmanship by writing an open letter to team Australia. Netflix tweaked a popular web series and came up with “To All The Boys: P.S. I Still Love You”.

Quantum Brief

Hero MotoCorp's Vida launches new ad campaign with Wieden+Kennedy India

The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed.

How it Works

Customers don’t need influencers to tell them about chemicals in food, says iD Fresh founder Musthafa PC

Responding to the recent food influencer videos that called out bigger food companies, Musthafa PC says that consumers should not rely solely on influencers to make better food choices.

#throwback

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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