Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Cannes Lions 2024: Harpic, Lay's and ESAF Small Finance Bank pick shortlists in Glass Lions category
Tgthr Mumbai and Reckitt Benckiser Gurgaon, Leo Burnett Mumbai and McCann WorldGroup Gurugram are the agencies behind the brand work that has been shortlisted.
The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
In the 71st edition of the Cannes Lions International Festival of Creativity, Indian agencies managed to pick three shortlists in the Glass Lions category.
The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.
This year, a total of 165 entries were made in this category worldwide, out of which three Indian entries stood out. Here are the Indian campaigns that made the cut.
Tgthr Mumbai and Reckitt Benckiser Gurgaon picked up a shortlist for their 'Harpic - Loocator - #BeFreeToPee’ campaign for Harpic India.
Leo Burnett Mumbai bagged a shortlist in this category for their ‘Project Farm Equal’ campaign for Lay’s.
McCann WorldGroup Gurugram picked up a shortlist for their ‘Dabba Savings Account’ Campaign for ESAF Small Finance Bank.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.