Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Exclusive: Gozoop Group bags Lego's creative mandate in India
Lego, the Danish construction toy company was founded in 1932, completing 92 years in 2024. As per reports, the company has around 42 offices all over the world and employs more than 25000 people.
Like a lot of media companies, Lego too has capitalised on its large consumer base by building amusement parks around the world called Legoland. (Representative image by Yulia Matvienko via Unsplash)
Gozoop Group has bagged the creative account for Lego in India, Storyboard18 can confirm.
Lego, the Danish construction toy company was founded in 1932, completing 92 years in 2024. As per reports, the company has around 42 offices all over the world and employs more than 25000 people.
Lego too, like how some prominent media companies have done, has capitalised on its large consumer base by building amusement parks around the world called Legoland.
Gozoop Group also recently secured the integrated marketing mandate for edible oil manufacturing company - BN Group. The mandate will be serviced by the group's Mumbai office. With 300+ marketing experts across India and the Middle East, Goozoop is an independent integrated marketing group.
The LEGO Group recently promoted Bhavana Mandon, Marketing Director, India, to the role of Country Manager. At the time, Mandon said, "Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven Brand in India.”
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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