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Publicis kicks off 2024 with the One-to-One Wishes, powered by AI
Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.
In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice. (Still from the video)
After a year where Publicis achieved a lot of firsts - first on organic growth, first on all financial KPIs, first on new business, first on ESG, to become first in the industry in terms of market value – as always, the agency wanted to thank them one by one, for helping us to secure the #1 spot in 2023. So, we are kicking off 2024 not with one New Year’s Wish film, but 100,000 of them. One for every member of the Publicis team. In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice.
Along the way, Carla, Dave, Agathe, Nigel and even Maurice seem to have picked some new skills. Watch Carla & Arthur thank Eva, a sport-loving Groupe managing partner living in Austria.
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