Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Gozoop bags integrated marketing mandate for BN Group
The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy.
Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken. (Representative image: Vardan Papikyan via Unsplash)(Representative image: Vardan Papikyan via Unsplash)
GOZOOP Group recently secured the integrated marketing mandate for edible oil manufacturing company - BN Group. The mandate will be serviced by the group's Mumbai office.
The responsibilities of the mandate include crafting of an overarching brand communication strategy, which effectively conveys the brand persona and philosophy. Leveraging a multi-channel approach, above the line (ATL) and below the line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising efforts will be undertaken.
Championing social media platforms, a distinct and engaging digital brand presence will be established to build camaraderie with audiences online and boost brand recognisability and visibility. Other duties include curating brand campaigns which spotlight creativity and imagination and analyzing and reviewing customer perceptions across platforms.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
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At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.