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Moneycontrol bolstered its position as India’s top business news platform, beating The Economic Times across key digital metrics. According to Comscore data for May 2024 (India ComScore MMX), Moneycontrol led with 41.82 million unique visitors, surpassing Economictimes.com’s 38.9 million.
Moneycontrol also retained its lead in Page Views in May, at 367 million, significantly ahead of its nearest competitor, Economictimes.com, which recorded 234 million page views in the month.
Moneycontrol’s dominance is evident in both page views and unique visitors, which are key metrics for media planners and advertisers. This not only demonstrates the platform’s stickiness but also the reader’s trust, as they are consuming significantly more content on Moneycontrol than on Economic Times.
Moneycontrol is also leading the race in breaking significant business stories, becoming the top choice of industry leaders from corporate India, the startup world and markets.
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
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