Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
Mullen Lintas chosen as agency of record for Reliance Retail's Yousta
Mullen Lintas will focus on a digital-first approach to create and craft compelling strategies to amplify the brand’s mission of making high-fashion accessible to the youth.
The account will be managed by the Mumbai office of Mullen Lintas.
Mullen Lintas Mumbai, has been chosen as the creative agency of record for Yousta, the fashion brand under the umbrella of Reliance Retail.
The brand recently launched its first store in Hyderabad and has plans to rapidly expand across the country, also establishing an online presence on Ajio and JioMart. Mullen Lintas will focus on a digital-first approach to create and craft compelling strategies to amplify the brand’s mission of making high-fashion accessible to the youth.
Sharing his excitement on the win, Hari Krishnan, CEO, Mullen Lintas said, “We are delighted to have won the mandate for Yousta. Fast Fashion is a booming category that is seeing many disruptions and innovations in terms of products and formats. Using Mullen Lintas’ ‘Challenger Thinking’ framework we were able to craft a sharp brand strategy and a compelling narrative for Yousta, which we’re confident would make the desired impact for the brand. We look forward to partnering Yousta and making it one of the most preferred fashion destinations in the country.”
The account will be managed by the Mumbai office of Mullen Lintas.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.