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From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

The National Company Law Appellate Tribunal (NCLAT) has postponed the hearing regarding the Zee-Sony merger until March 18th.
IDBI Bank, IDBI Trusteeship and Axis Trusteeship had challenged the NCLT (National Company Law Tribunal)’s August 2023 approval of the $10 billion Zee-Sony merger deal.
While the merger itself is no longer active, the legal battle surrounding it continues. Sony called off the merger earlier this year citing Zee's failure to meet certain financial terms and present a plan for resolving them. A termination notice was sent to Zee on January 22, 2024.
Meanwhile, Stakeholders are anticipating a pivotal NCLT hearing on March 12 regarding Zee Entertainment's plea to enforce the stalled $10-billion merger with Sony Pictures Networks.
As Zee pushes for merger enforcement and Sony contests the validity of the petition, the fate of any legal recourse for the Zee-Sony merger hinges on the March 12 NCLT hearing.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
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