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PepsiCo collaborates with Google Pay; introduces a cashback offer on Lay’s, Kurkure and Doritos's purchase
Users can now benefit up to INR 20 and INR 30 cashback on the purchase of Lay's, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.
To avail the benefit, users can find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user has the opportunity to redeem the offer up to three times. (Stills from ads. Image source: Frito Lay's India, Kurkure, Doritos India via YouTube)
PepsiCo India has unveiled a brand activation on Google Pay, India, featuring some of their snack brands, and introducing an experience for all Google Pay users. Users can now benefit up to INR 20 and INR 30 cashback on the purchase of Lay's, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.
Users can find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can avail cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user can redeem the offer up to three times.
Recent industry reports underline a trend that shoppers prefer rewards integrated into their shopping experience, with discounts applied at checkout.
Saumya Rathor, category lead – potato chips, PepsiCo India, expressed, "Festive moments are synonymous with joy and celebration, and we firmly believe that snacks can make these occasions even more memorable. Aimed at elevating the snacking experience for our valued consumers this season, we are excited to announce our partnership with Google Pay. Through this collaboration, consumers can earn cashbacks on their beloved PepsiCo products, adding an extra layer of delight to the festive spirit. We are confident that this will be a win-win for both PepsiCo and Google Pay, and hope that everyone enjoys a joy-filled season.”
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