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Philips rolls out #BarberKeBaraber campaign featuring brand ambassador Virat Kohli
The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.
The move may also reflect a broader shift in how top-tier celebrities balance authenticity with monetization online. (Image source: Moneycontrol)
Philips India revolutionizes male grooming with its latest campaign, #BarberKeBaraber, aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool.
The campaign film highlights Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.
Commenting on the campaign, Deepali Agarwal, business Head - Personal Health, Philips Indian Subcontinent, stated, “At Philips, we're constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”
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