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Quotient Ventures' Vector Brand Solutions wins the brand and communications mandate of Birla Pivot
Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement.
The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)
Birla Pivot have awarded their full-funnel brand and communications mandate to Vector Brand Solutions, a part of Quotient Ventures.
A part of Aditya Birla Group, Birla Pivot is a B2B marketplace for building and construction materials and has been launched to help SMEs transform their growth potential. Birla Pivot is focussed on digitising the entire ecosystem, making it more efficient, transparent, and accessible for businesses.
Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement.
T. Gangadhar, group chief executive officer, Quotient Ventures added, “Given the nature of the building materials industry and Birla Pivot’s focus on technology, the opportunity for disruption is enormous. Being a brand-first, full-funnel agency, we are excited to partner them in realising their ambitious plans."
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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