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Sony in running to acquire 26 percent stake in Arha Media
Sun TV too is in the running to acquire a similar stake in the media company. The value of the deal is said to be around Rs. 1500 crore, as per reports.
Sun TV is looking to consolidate its presence in the regional language content space. (Image sourced via Sony website)
Sony Group’s India arm is looking to acquire at least a 26 percent stake in Arha Media and Broadcasting which owns regional OTT platform aha.
The value of the deal is said to be around Rs. 1500 crore, as per reports. The predominately Telugu-oriented content streaming platform has over 2.5 million subscribers and is one of the top Telugu OTT platforms in India and its diaspora markets like the United States.
Arha Media is in talks with Sun TV as well for a similar stake, as per reports. Sun TV is looking to consolidate its presence in the regional language content space. KPMG Corporate Finance is the advisory to Arha for the sale.
New targets and acquisitions are the next logical thing for Sony to look at after the whole merger debacle with Zee.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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