Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Storyboard18 Insider: A startup founder dislikes social media; an agency under performance pressure; and more
Get your fix of sizzling hot gossip and inside stories.
Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Tony Liao via Unsplash)
No Doglapan
While many startup founders are busy building personal brands through either podcasting, content creation or appearing on TV reality show, this co-founder of an online travel agency (OTA) prefers to stay out of the virtual world. His argument is one cannot have 'money, power and fame' all at the same time. He rather ditch fame for money and power. He also exemplifies how a co-founder of a fintech platform was ousted from the company because the executive, who was also a Shark Tank judge, became too popular on social media so much so that it added to his troubles. While others build virtual clout, this founder rather enjoy riches built from his online business in the offline world. Many would say wise decision as fame often comes with a cost.
Money, Money, Money, very funny…
Clients are approaching a few hot creative shops with an open mind. An open mind about ideas and commercials. Insiders tell Storyboad18 an agency that’s shining through in the awards circle and another production house that’s ruling the viral campaign chats no longer have to worry about their commercials being approved. Their track record, talent, and distribution channels are enough for clients to on-board them. Even in this economic climate, it seems that clients don’t mind spending on ideas that work and get famous. So is that one less excuse for some mainline agencies?
Performance Pressure
A top creative agency is putting all its senior management together to draw a concrete business plan for H2. This agency hasn’t been in the spotlight for a while now. Insiders tell us they are keeping a low profile to fix their business problems and not go on a PR overdrive like they used to. Looks like agencies are taking performance pressure seriously more than ever before.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.