Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Swiggy puts its media account up for review
The value of the account is Rs200-250 crore.
The account is handled by Havas Media Group India which won the business in 2016. (Image source: Moneycontrol)
Online food ordering and delivery platform Swiggy, whose media mandate rests with Havas Media Group India, has called for a media review, Storyboard18 has confirmed.
The value of the account stands at Rs 200-250 crore. The account is handled by Havas Media Group India which won the business in 2016.
In the last few months, the company saw some high-profile exits. Recently, Anuj Rathi, the senior vice president (SVP) of revenue and growth of the company quit after a stint of more than seven years at the food-delivery startup. Rathi was in charge of product, marketing, growth, financial services, and partnership at Swiggy. Ashish Lingamneni, vice president (VP), head, brand and product marketing, and Nishad Kenkre, VP, head, revenue and growth, Instamart, also left the company in May 2023.
According to media reports, Swiggy, the Softbank-backed food delivery company, is eyeing a 2024 stock market listing and has initiated talks with bankers to assess its valuation. In May 2023, Swiggy announced that its core food delivery business had turned profitable, nine years after starting operations, even as its newer grocery delivery service, Instamart, continues to make losses.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.