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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Apollo Tyres named Team India’s New Jersey Sponsor | Tata Play dismisses Culver Max’s audit plea as ‘Ghost Litigation’
Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.
Apollo Tyres reportedly will be paying almost Rs 4.5 crore per game, an increase from the Rs 4 crore that former sponsors Dream11 were contributing. (Image source: Moneycontrol)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing, and business of brands.
Apollo Tyres set to become Team India’s new jersey sponsor: BCCI official
Currently, Team India is without a shirt sponsor at the ongoing Asia Cup after the board’s ₹358-crore annual deal with online gaming firm Dream11 was terminated.
Breaking: Tata Play calls Culver Max’s audit plea 'ghost litigation' in TDSAT case
Senior counsel for Tata Play elaborated their defense, clarifying that the disagreement was not over the audit itself but rather over procedural issues linked to the Non-Disclosure Agreement (NDA).
IIGC writes to MIB, pushes for inclusion in influencer policy-making process
IIGC emphasized that the proposed guidelines would not only provide clarity to the MIB but also assist in drafting well-structured policies addressing the complexities of the digital age.
Meta expands ad opportunities on WhatsApp status
This builds on the foundation of ads in WhatsApp Status, which Meta first introduced in June, enabling promotions to appear between full-screen user updates.
Unilever appoints Srinivas Phatak as Chief Financial Officer
Unilever has appointed Srinivas Phatak as its new CFO after a strong interim tenure. In his career of over 25 years with Unilever, has covered all parts of business and corporate finance.
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SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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