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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
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IPO-bound Ather Energy plans aggressive marketing push to strengthen EV brand
Ather plans to utilize Rs 300 crore of its net proceeds to fund advertising and marketing efforts in the upcoming years.
Britannia MD Varun Berry joins Asian Paints board as independent director
Varun Berry is Vice Chairman and Managing Director of foods major Britannia Industries Limited.
Marico aims to grow food biz at 20-25% CAGR, scale to 2x by FY27
Chairman Harsh Mariwala said with the continued impetus to the 4Ds (Diversification, Distribution, Digital, and Diversity), the company is moving fast toward becoming Marico 3.0.
IFFCO Tokio General Insurance elevates Subrata Mondal to MD and CEO
Previously, Subrata Mondal led IFFCO Tokio General Insurance as executive vice president and chief underwriting officer.
Unilever ropes in Diageo's head of media Isabel Massey for a global role
Isabel Massey joins FMCG major Unilever as global head of integrated brand experiences.
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According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.