Unilever ropes in Diageo's head of media Isabel Massey for a global role

Isabel Massey joins FMCG major Unilever as global head of integrated brand experiences.

By  Storyboard18Sep 10, 2024 8:41 AM
Unilever ropes in Diageo's head of media Isabel Massey for a global role
About her new job and role, Massey said, "Now I'm excited to embark on a new adventure... I’ll be leading a global team of media maestros, creative effectiveness experts, digital innovation wizards, and ad production powerhouses..."

Unilever has roped Diageo's global media head Isabel Massey as global head of integrated brand experiences. Massey joins the FMCG major during a major global media review that Unilever initiated earlier this year. An experienced digital leader, Massey led omnichannel planning and media and content transformation at Diageo across its portfolio of brands.

Massey shared about her time at Diageo, "A decade ago, I took a small detour from agency life to Diageo, which turned into a ten-year adventure. Diageo equipped me with new skills and a new view of the world, bringing media to the boardroom and transforming a chick who loved media into a marketing leader." About her new job and role, Massey said, "Now I'm excited to embark on a new adventure and will be joining Unilever as Global Head of Integrated Brand Experiences. I’ll be leading a global team of media maestros, creative effectiveness experts, digital innovation wizards, and ad production powerhouses, all working together to scale unmissable brand experiences in partnership with Unilever’s talented marketers across the globe. I cannot wait."

First Published on Sep 10, 2024 8:41 AM

More from Storyboard18

Brand Makers

Byju’s founders to sue Glas Trust and lenders for $2.5 mn over reputational harm

Byju’s founders to sue Glas Trust and lenders for $2.5 mn over reputational harm

Brand Makers

'Will infuse $10 million, de-subsidiarization is not separation from Nazara,' says Akshat Rathee

'Will infuse $10 million, de-subsidiarization is not separation from Nazara,' says Akshat Rathee

Brand Makers

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Brand Makers

Shoppers Stop's BS Nagesh resigns after three decades, Nirvik Singh to take the reins

Shoppers Stop's BS Nagesh resigns after three decades, Nirvik Singh to take the reins

Brand Makers

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56

Brand Makers

Reliance Retail acquires home appliance firm Kelvinator

Reliance Retail acquires home appliance firm Kelvinator

Brand Makers

EU delays Musk’s X probe amid U.S. trade talks

EU delays Musk’s X probe amid U.S. trade talks

Brand Makers

Flipkart elevates Kanchan Mishra to lead mobiles and qcomm

Flipkart elevates Kanchan Mishra to lead mobiles and qcomm