Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Lakmé-Mamaearth faceoff | Ad frauds in quick comm | Zepto rebranding
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Mamaearth-parent firm Honasa Consumer registers 35% drop in profit in FY25
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit
Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media.
Behind the Speed: Ad fraud in quick commerce could cost brands up to Rs 1000 crore
As quick commerce platforms gain traction, brands' ad spends have soared past Rs 3,500 crore a year. But hidden beneath the convenience and speed lies a growing concern - ad fraud is bleeding budgets, skewing data, and eroding trust.
Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction' Omnicom's revenue in the first quarter reached $3.7 billion, up 1.6 percent from the same period a year earlier. Organic revenue, which excludes the effects of currency fluctuations and acquisitions, rose 3.4 percent.
Zepto drops ‘Kiranakart’ tag ahead of IPO; renames to Zepto Private Limited The rebranding move is a strategic alignment of identity and intent as Zepto sharpens its brand recall ahead of an IPO expected in the coming months.
Sony Music sues Myntra for Rs 5 crore over unauthorized song use Sony Music in its petition said that Myntra has illegally and unauthorizedly used, broadcasted, communicated to the public, and exploited sound recordings.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.