Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Maharashtra joins regulatory wave, eyes licensing system for online gaming
Through this policy, Maharashtra government is aiming for two-pronged goal: protect consumers from fraud and deception, while simultaneously legitimizing a booming sector through legal and economic channels.
Prada to acquire Versace in €1.25 Billion deal; marking major shift in luxury fashion industry
Prada will finance the acquisition through €1.5 billion in new debt—comprising a €1 billion term loan and a €500 million bridge facility, while maintaining financial agility.
Digital grabs 63% of ecomm ad spends in 2024; print, TV drop over 50%: Excellent Publicity report
Traditional media sees steep declines; Amazon remains top spender across platforms.
Baba Ramdev's 'sharbat jihad' video goes viral; draws ire over controversial remark
Referring to what he described as "sharbat jihad," Baba Ramdev urged consumers to turn instead to Patanjali's line of juices and rose sharbat.
Madhur Bajaj, former vice chairman of Bajaj Auto, passes away at 63
Born on August 19, 1952, Madhur Bajaj had a distinguished educational background. He was an alumnus of Doon School, Dehradun. Later he pursued an MBA from the International Institute of Management Development (IMD), Lausanne, Switzerland, which he completed in 1979.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.