Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Maharashtra’s bold move also shines a light on a deeper structural issue: India’s fragmented regulatory ecosystem. Multiple states are now looking to regulate online gaming industry including Tamil Nadu and Karnataka.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Maharashtra joins regulatory wave, eyes licensing system for online gaming
Through this policy, Maharashtra government is aiming for two-pronged goal: protect consumers from fraud and deception, while simultaneously legitimizing a booming sector through legal and economic channels.
Prada to acquire Versace in €1.25 Billion deal; marking major shift in luxury fashion industry
Prada will finance the acquisition through €1.5 billion in new debt—comprising a €1 billion term loan and a €500 million bridge facility, while maintaining financial agility.
Digital grabs 63% of ecomm ad spends in 2024; print, TV drop over 50%: Excellent Publicity report
Traditional media sees steep declines; Amazon remains top spender across platforms.
Baba Ramdev's 'sharbat jihad' video goes viral; draws ire over controversial remark
Referring to what he described as "sharbat jihad," Baba Ramdev urged consumers to turn instead to Patanjali's line of juices and rose sharbat.
Madhur Bajaj, former vice chairman of Bajaj Auto, passes away at 63
Born on August 19, 1952, Madhur Bajaj had a distinguished educational background. He was an alumnus of Doon School, Dehradun. Later he pursued an MBA from the International Institute of Management Development (IMD), Lausanne, Switzerland, which he completed in 1979.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.