Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Poster wars in Delhi election | Banks, fintechs splurge for Maha Kumbh | Big CXO moves in 2024
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Poster Wars: BJP, AAP outdoor ad spends cross Rs 150 crore ahead of Delhi elections
Delhi elections are scheduled for February, and key parties- BJP, AAP and Congress are pulling out all the stops to win over voters. While collective outdoor ad spend is likely to touch Rs 150 crore, digital would also see Rs 100 crore of allocation.
'IPL of spirituality': Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big
Banks and fintech companies have emerged as the most aggressive spenders in a marketing explosion that has tripled since the last major gathering in 2012, according to Rajesh Radhakrishnan, co-founder and CMO of Vritti Solutions, one of the event's official advertising licensees.
Big CXO Moves in 2024: From Nestle and P&G to Ola and Zepto, leaders in, out and in-between
In a year marked by strategic pivots and leadership transitions, corporate India's corner offices saw a remarkable wave of change in 2024. The departures and appointments at major companies reflected broader shifts in the business landscape, from artificial intelligence's growing influence to heightened focus on sustainability and corporate governance.
Major leadership overhaul at ZEE Entertainment amid strategic shifts in 2024
Recap of key people movements at Zee Entertainment Enterprises Limited (ZEEL) in 2024 after the collapse of the $10 billion ZEE-Sony merger deal.
Tier-2 tech companies to continue to outpace tier-1 firms in growth during 3QFY25: Report
A more measured hiring approach in light of only gradual improvements in demand, and a strong USD vs. INR should provide margin cushion in FY26.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.