Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Tata brands boost BB Now | Madison bags Parag Milk Foods media acc | Tips Music Q2 FY25 result
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
BigBasket CEO Hari Menon said they are targeting to list the company on the stock exchange in the next two years
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now
Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate's coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application
Madison wins media mandate for Parag Milk Foods' Rs 100-120 cr account
The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar.
CCPA issues guidelines against greenwashing, misleading environmental claims
Consumer Affairs Secretary Nidhi Khare says that CCPA may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules.
Dabur India appoints Saurabh Lal as Executive Director of Global Operations
Prior to this, Lal was associated with Kellanova (formerly Kellogg Company) for six years.
Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge
During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
P&G Hygiene cuts ad spend by 55% to Rs 68.7 crore in Q1 FY26
Notably, P&G Hygiene's AdEx spending was also higher at Rs 121.16 crore during January-March period.