Advertising
‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh
Tata brands boost BB Now | Madison bags Parag Milk Foods media acc | Tips Music Q2 FY25 result
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Founded in 2011, Tata acquired bigbasket in 2021 for $1.14 billion
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now
Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate's coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application
Madison wins media mandate for Parag Milk Foods' Rs 100-120 cr account
The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar.
CCPA issues guidelines against greenwashing, misleading environmental claims
Consumer Affairs Secretary Nidhi Khare says that CCPA may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules.
Dabur India appoints Saurabh Lal as Executive Director of Global Operations
Prior to this, Lal was associated with Kellanova (formerly Kellogg Company) for six years.
Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge
During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.