ADTECH

Advertising

U.S. Court finds Google guilty of monopolizing digital AdTech market

The ruling, which marks Google’s latest antitrust loss following its Search case, states that the tech giant’s anti-competitive practices in two key markets “substantially harmed” publishers and users on the web.

Advertising

Google faces new antitrust battle over advertising tech monopoly

Google disputes the claims of excessive fees and argues that its integrated technology ensures faster ad delivery and improved security.

How it Works

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that's related to the transmission of consent and consumer choice signals, writes our columnist.

How it Works

Stacks & Strategies | The Game of MadTech and Data

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

How it Works

Stacks & Strategies | Influencer marketing meets ad tech

Correlation between content, clicks, and conversions

How it Works

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.

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