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Gaming

Tamil Nadu govt targets TNPL over surrogate ads by offshore betting platforms, RMG industry applauds

Beyond state-level action, TNOGA is also considering invoking Section 69A of the Information Technology Act, 2000, which allows the central government to block access to offending online platforms.

Brand Marketing

Lifestyle giants Nykaa, Myntra revamp ad strategy; TV ads spend down

The lifestyle brands cut their TV ad spending by 65% in the fourth quarter of 2024 on a year-on-year basis

Advertising

EXCLUSIVE: ACI to serve as unified front for India’s advertising giants

The Advertising Council of India will streamline industry advocacy, governance, and talent development.

Advertising

United Spirits ad expenses surge by 7% to Rs 1,130 crore in FY2025; Q4 profit up by 74.6%

In full fiscal 2025, United Spirits' profit jumped by 12.4% to Rs 1,582 crore in fiscal 2025 while the EBITDA increased to 12.1% to Rs 2,243 crore

Advertising

Saregama India ad expenses decline by 26% in Q4FY25, profit surged to Rs 59 crore

Saregama India's licensing and artist management revenue saw an increase of 6% in the March quarter in FY25 to Rs 171.2 crore versus Rs 161.6 crore in the corresponding quarter last fiscal.

Advertising

HT Media's print ad revenue drops by 3% to Rs 293 crore in Q4FY25

The digital segment of the company reported a 35% increase in operating revenue at Rs 58 crore in Q4FY25

Brand Marketing

boAt to leverage e-commerce partnerships, digital marketing to boost sales

According to the DRHP, boAt spent Rs 46 crore on ad and promotions in the six-month period ended on 30 September 2021

Television

Gujarat police probes radicalization, Syria links in ₹700 crore IPTV piracy case

Storyboard18 had first reported that acting on a complaint from Star India, have arrested an alleged kingpin behind an illicit Internet Protocol Television (IPTV) service that attracted roughly five million subscribers

Advertising

Tourism brands cut down ad spends on TV by 38%, Digital by 10% in 2024

MakeMyTrip secured the first position in digital ad spend with Rs 48 crore in the January to March period in 2025

Advertising

Zee Entertainment eyes modest ad revenue growth amid industry headwinds

CEO Punit Goenka said they remain hopeful of regaining the growth through targeted interventions going forward.

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