ADVERTISEMENTS

Brand Marketing

HUL steps up digital advertising, media spends to drive growth for key brands

HUL registered a turnover of Rs 60,680 crore for the fiscal year 2025. The profit for the year stood at Rs 10,644 crore while the total income increased to Rs 62,646 crore.

Brand Marketing

Coca-Cola says marketing strategy, Maha Kumbh fuel double-digit growth in India in Q1 2025

The Coca-Cola Company's net revenue declined 2% to $11.1 billion, driven by currency headwinds and the impact of refranchising bottling operations.

Advertising

AWL Agri's quick commerce sales volume jumps 113% in Q4, driven by ads and promotions

AWL Agri Business' profit after tax for the Q4 FY25 stood at Rs 191 crore, up 22%.

Advertising

HUL cuts ad expenses by 6.5% in Q4 FY25, consolidated profit drops by 3%

HUL reduced its consolidated advertisement and promotion expenses by 6.5% to Rs 1,510 crore in the March quarter FY25 YoY. In Q4 FY24, HUL's ad expenses were Rs 1,616 crore.

Advertising

Havells India's ads-promotion spendings up by 7.7% to Rs 142 crore in Q4 FY25

Havells India's ad spending rose to Rs 142.27 crore in Q4 FY25 compared to Rs 132.09 crore in the corresponding quarter last fiscal

Advertising

'Zepto's ad vertical sees 5-fold jump in ARR in past year', says co-founder Aadit Palicha

Zepto co-founder Aadit Palicha called for a cultural shift in the ecosystem saying that Indian entrepreneurs celebrate early traction rather than pushing for category-defining outcomes

Advertising

CCPA directs coaching centres to stop misleading ads, unfair trade practices

The CCPA has asked coaching centres to properly display their advertisement in the same font size as other important information to ensure consumers are not misled.

Advertising

Breaking: Honasa and HUL settle sunscreen Ad dispute, Lakmé to modify campaign

Per the agreement reached in court, HUL will alter the advertisement by changing the product's color to light yellow, ensuring it no longer resembles Honasa Consumer’s Derma Co. sunscreen. Additionally, the phrase “online bestseller” will be replaced with “some sellers.”

Advertising

Delhi HC flags HUL’s Lakmé Ad as disparaging in Mamaearth lawsuit

Senior counsel Amit Sibal, representing Honasa Consumer Limited — the parent company of Mamaearth — urged the court to order the immediate removal of the HUL advertisement across all platforms, including print, out-of-home (OOH), digital, and social media.

Advertising

Decathlon Sports India's ad expenses up 33% to Rs 87.49 crore in FY24

The total business income surged to Rs 4,066 crore in FY24- the highest for Decathlon Sports in India in the past five years- reaching nearly half a billion dollars from sales.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN