ADVERTISERS

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LGBTQIA+ consumers demand diversity, feel unseen in ads: Kantar

In India, 87% of respondents said their ability to access different routes to becoming parents, such as adoption, IVF or surrogacy, differs significantly from that of their cisgender, heterosexual counterparts.

How it Works

2024 festive season sees mixed ad trends with TV adex fall, digital adex surge: TAM Report

The ad insertions for digital medium rose by 22 per cent from 2023 to 2024 and for radio, it grew by 8 per cent

Advertising

Warner Bros Discovery International launches WBD AIM data platform for advertisers

WBD launches AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns across a number of markets throughout EMEA, APAC and LatAm spanning across CNN, Max, discovery+ and Eurosport.

Advertising

From Squid Game to Emily in Paris, Netflix lands major ad deals for upcoming films, series

Netflix partnered with LVMH, COTY Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the Emily in Paris series in August

How it Works

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

How it Works

IPL on digital fuels rise of connected TV; language streams major wow-moment for advertisers

Find out how brands are using the cricket juggernaut to reach audiences.

How it Works

Stacks & Strategies | Programmatic audio ads: Are advertisers and users listening?

The space can unlock newer capabilities if audio platform providers can innovate more.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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