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From Squid Game to Emily in Paris, Netflix lands major ad deals for upcoming films, series
Netflix partnered with LVMH, COTY Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the Emily in Paris series in August
Netflix closed major Upfront advertisement deals for several films and series including Squid Game, Wednesday
Netflix said it closed major Upfront advertisement deals for several films and series including Squid Game, Wednesday, Happy Gilmore 2, Outer Banks, Ginny & Georgia, and Love is Blind, and live events including WWE Raw and Christmas Day NFL games.
The OTT platform said it secured multiple international on-screen title sponsors including Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, and Hilton for Season 3 of Bridgerton.
In August this year, Netflix partnered with LVMH, COTY Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the Emily in Paris series.
Netflix is gearing up to launch an in-house ad tech platform which will be tested in Canada in November and launched globally in 2025.
The California-based company said marketers can set up private 1:1 marketplace deals directly with the platform through Trade Desk, Google’s Display & Video 360, or Xandr.
In the last few weeks, Netflix executed several programmatic campaigns with several advertisers such as Expedia, Ford, T-Mobile, Mercedes-Benz, Novartis, and American Eagle. The programmatic private marketplace buys are currently available in the US, Canada, Brazil, and Mexico.
Further, to create a privacy-safe environment for members and advertisers, Netflix said it partnered with clean room suppliers Snowflake, InfoSum, and LiveRamp.
"Snowflake Data Clean Rooms is available for partners today, and InfoSum and LiveRamp will launch in the coming months," Netflix added.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.