Brand Marketing
Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel
From Cadbury Silk’s personalized AI videos to Emami’s fully AI-generated film and Tata Gluco+’s rapid rollouts, brands in India are piloting campaigns entirely ideated and executed by AI— delivering speed, scale, and savings, but not without creative, legal, and ethical complexities.