ASCI

Advertising

MPL vs ASCI: Defamation notice to ASCI more about optics than legal merit, say experts

Galactus Funware Technology, MPL’s parent company, issued a ₹50 crore legal notice to ASCI, accusing it of defamation and loss of goodwill over its whitepaper titled ‘Examining Opinion Trading in India’.

Advertising

ASCI flags risks of Opinion Trading, warns of misleading advertisements

ASCI has observed a surge in promotional activity from both domestic and international platforms, with influencers frequently marketing opinion trading as skill- and knowledge-based gaming.

Advertising

Actor Urvashi Rautela under scanner for promoting illegal gambling platforms

Earlier, Urvashi Rautela had received a backlash for promoting another illegal betting and gambling platform, Lotus365. Moreover, multiple celebrities including Rautela were under scanner of the government for promoting Mahadev Online Book, an illegal betting company.

Gaming

EXCLUSIVE: ASCI to report Snoop Dogg backed gambling platform ‘Roobet’ to MIB

Storyboard18 had highlighted the misuse of the UPI brand name by illegal gambling and betting companies to lure Indian users onto their platforms.

Gaming

Consumer advocacy groups demand ban on opinion trading platforms in India

Many advertisements, including influencer promotions, falsely portray earnings as risk-free, potentially violating ASCI and CCPA guidelines on deceptive promotions.

Brand Makers

BIS draft guidelines streamlines advertising standards on e-commerce platforms

The Bureau of Indian Standards will accept feedback from stakeholders till February 15, aims to to benefit both consumers and other stakeholders involved in the e-commerce business.

Brand Marketing

Influencers push crypto ads in rampant violation of ASCI guidelines

The ASCI guidelines state that all virtual digital asset-related advertisements released on or after April 1, 2022, must include the disclaimer

Advertising

Storyboard18 Impact: ASCI to report B4U Music's betting ad to MIB

Additionally, B4U Television Network India Limited has blacklisted the marketing agency that paid for the advertisement’s telecast.

How it Works

EXCLUSIVE: B4U to face music for airing illegal betting and gambling platform’s ads

B4U Music, one of the leading music channel was airing advertisements of an illegal offshore betting and gambling firm, Melbet.

Advertising

ASCI escalates issue of illegal betting and gambling platforms' ads to MIB

Storyboard18 recently reported that offshore illegal gambling firms have been using the Pro Kabaddi League (PKL) as a sporting platform for surrogate advertising.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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