BRANDMAKERS

Brand Makers

2025: The Year Of...: Offbeat travel, choosy consumers and premiumization, says MakeMyTrip's Raj Rishi Singh

Raj Rishi Singh, CMO, MakeMyTrip wouldn’t call AI a disruptor—it’s more of an enabler. According to him, the real disruption lies in how difficult it has become to capture consumer attention.

Brand Makers

Angel One appoints Ambarish Kenghe as group CEO

In his previous role as Vice President and General Manager at Google Pay APAC, AK was instrumental in scaling Google Pay’s footprint and advancing the UPI ecosystem in India.

Brand Makers

2025: The Year Of...: Experiential marketing's comeback, says Bisleri's Tushar Malhotra

Media landscapes are fragmented, and marketing spends need to integrate TV, digital, experiential, and trade marketing holistically to convey the message across platforms, according to Tushar Malhotra, Director, Sales and Marketing, Bisleri International.

Brand Makers

2025 - The Year Of...: Convergence of technology, says Kenvue's Manish Anandani

Despite inflationary pressures, there is strong demand in the premium segment with consumers willing to pay a premium for quality and expert-backed brands, according to Manish Anandani, Managing Director of Kenvue India and South Asia.

Brand Marketing

2025: The Year Of...: Conscious consumerism and personalized storytelling, says Marico's Somasree Bose Awasthi

Marico's CMO also highlights e-commerce playing a significant role in the market's growth, with online sales becoming a major distribution channel.

Brand Makers

2025: The Year Of...: Disrupting the traditional marketing funnel, says Britannia's Amit Doshi

While the core engagement remains on traditional social platforms, platforms like Snapchat and YouTube Shorts are exciting, highlights Amit Doshi, CMO, Britannia.

Brand Makers

2025: The Year Of...: The rise of Gleamers, says Shuvadip Banerjee, CDMO, ITC Ltd

Concerts have taken center stage in India, with a surge in live music events placing the country on global map for concert tourism. This has opened up newer avenues of brand engagement with consumers, according to Shuvadip Banerjee, CDMO, ITC Ltd.

Brand Makers

2025: The Year Of...: Social commerce and video-assisted buying, says Myntra's Sunder Balasubramanian

For brands, the challenge is no longer just about visibility but about consistently capturing and holding customers' attention, according to Sunder Balasubramanian, CMO, Myntra.

Brand Makers

2025: The Year Of...: Meaningful substance and authentic experiences, says Nestle's Chandan Mukherji

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

Brand Makers

2025 - The Year Of...: Intelligent traffic management, says Blusmart's Anirudh Arun

Anirudh Arun's New Year’s resolution is to reduce his carbon footprint by making mindful choices in daily life. This includes using shared and sustainable public transport more often, minimizing waste, conserving energy, and choosing sustainable products responsibly.

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