CREATOR-ECONOMY

Brand Marketing

Creator earnings to rise 10–15% annually as influencer marketing heads to Rs 4,500 crore

How it Works

Tanmay Bhat: Cancellation to comeback - how to crack longevity in the creator economy

Brand Marketing

Raj Shamani's House of X reality check: Can Indian influencers build sustainable brands?

Brand Marketing

54% of D2C brands spend up to 25% of marketing budgets on influencers

How it Works

Sebi bans finfluencer Avadhut Sathe, impounds Rs 546 crore for running unregistered advisory

How it Works

From viral debut to viable business: The make-or-break test for Kusha Kapila's UnderNeat

Brand Marketing

GCC’s Creator Boom: And Why Brands Can’t Ignore It

How it Works

OnlyFans beats Apple, Nvidia, Google, Meta, and Microsoft in revenue generated per employee

Brand Marketing

From Villages to Viral: When creators put hidden gems on the tour‑ist trail

How it Works

Betting on themselves: The rise of India’s moonlighting creators

Digital

YouTube announces major updates to boost creator earnings and brand partnerships

How it Works

The 'Death of the Diva' is here: How GST cuts are fueling the rise of micro-influencers

How it Works

AI cuts influencers’ costs, but brands still pay full price for trust

How it Works

The Long and Short of it: Why YouTube creators are doubling down on deep content

How it Works

Scams surge in creator economy as fake brands, fraud agencies target influencers

How it Works

Centre empanels 8 influencer agencies, outreach spend still at zero

Brand Makers

Payment delays plague influencer marketing agencies as major brands lag behind

Digital

WAVES Bazaar enabled content deals worth Rs 1,300 cr: Sanjay Jaju reveals at IICT inauguration

How it Works

Union I&B Minister Ashwini Vaishnaw and Maharashtra CM Devendra Fadnavis inaugurate IICT Campus in Mumbai

How it Works

Prasar Bharati, Maha Govt, MFSCDC join hands to develop creative media ecosystem in Malad

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
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