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CREATOR-ECONOMY
How it Works
Centre empanels 8 influencer agencies, outreach spend still at zero
Brand Makers
Payment delays plague influencer marketing agencies as major brands lag behind
Digital
WAVES Bazaar enabled content deals worth Rs 1,300 cr: Sanjay Jaju reveals at IICT inauguration
How it Works
Union I&B Minister Ashwini Vaishnaw and Maharashtra CM Devendra Fadnavis inaugurate IICT Campus in Mumbai
How it Works
Prasar Bharati, Maha Govt, MFSCDC join hands to develop creative media ecosystem in Malad
How it Works
"One of the finest campuses of the country": Ashwini Vaishnaw inaugurates India’s first IICT Campus in Mumbai
Digital
Stakeholders warn of chilling effect as SC eyes new online speech laws
Digital
Meta, YouTube’s crackdown on unoriginal content to reshape creator economy; advertisers back pivot to authenticity
Digital
After YouTube, Meta crackdowns on 'unoriginal content'; removes 10 million fake Facebook profiles
Advertising
From Cancelled to Clipped: Samay Raina’s India’s Got Latent resurfaces, but will brands buy the redemption arc?
Digital
YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom
Digital
India is no longer just a consumer, we are global storytellers: MoS I&B Dr L Murugan at Storyboard18 DES 2025
Special Coverage
Identifying and nurturing an emerging talent in crowded market place
Interviews
Sharan Hegde: Democratization of financial literacy has happened purely because of content creators
Digital
Tech YouTuber Shreemani Tripathi on how passion and patience will help creators grow
Digital
Mythpat aka Mithilesh Patankar and Sanjyot Keer share views on harnessing digital video potential
Special Coverage
International Creators Day: SlayyPoint's Gautami Kawale on how YouTube helped her to discover latent skills