CRICKET

Gaming

BCCI calls for emergency meeting to appoint electoral officer for vacant secretary and treasurer posts

Board seeks former Chief Election Commissioner Achal Kumar Jyoti's appointment to oversee elections.

Television

Mega IPL auction to take place in Saudi Arabia on Nov 24 and 25

The 10 franchises collectively have around ₹641.5 crore available for the 204 slots, of which 70 are reserved for overseas players.

Gaming

IPL players to earn Rs 7.5 lakh per game in new match fee structure

BCCI introduces match fees for IPL players, adding Rs 1.05 crore potential earnings for full-season participation, to be implemented from the 2025 season.

Brand Makers

Parle bats on cricket craze again: Extends CCL partnership for 10th season

The brand has launched a 12th man contest, offering customers an opportunity to be a part of CCL teams along with the actors and the players.

Quantum Brief

BCCI extends contracts of head coach Rahul Dravid and the 'Senior Men' of Team India

The Board acknowledged Rahul Dravid's instrumental role in moulding the Indian Team and commended his exceptional professionalism.

Brand Makers

ICC Men’s Cricket World Cup 2023 nets Rs 3300 crore in ad revenue, welcomes 215 new brands

As per TAM, the leading advertisers for the 2023 World Cup were Vine Product, known for their popular body spray brand Fogg, followed by FX Mart, Mahindra & Mahindra, Coca Cola and Hindustan Unilever

Quantum Brief

Asia Cup 2023 ad volumes surge by 31 percent: Cricket continues to dominate Indian advertising landscape

As per TAM reports, Food and beverages claimed the top spot in ad volumes, followed by personal care/hygiene, construction, industrial and real estate, materials/equipment, services, and automotive.

Quantum Brief

Anand Mahindra's response to fan asking him to gift SUV to Mohammed Siraj goes viral

In a tweet, Anand Mahindra, chairperson of Mahindra Group expressed, “I don’t think I have EVER before felt my heart weep for our opponents… It’s as if we have unleashed a supernatural force upon them… Mohammed Siraj, you are a Marvel Avenger.”

How it Works

Hardik Pandya 2.0: Turning a new leaf as cricketer, brand endorser

The cricketer has worked on his physical well-being, his game as well as his image.

Brand Makers

Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing

The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.

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