CTV-ADVERTISING

Television

CTV is a pivotal frontier for advertisers today: Max Life Insurance's CMO Rahul Talwar

A top IPL advertiser, Max Life Insurance's CMO Rahul Talwar, says, “Between linear TV and connected TV,  CTV would be one of those pivotal frontiers for advertisers today."

Brand Makers

BFSI allocates 70 percent of ad volume to CTV platforms: Report

The report showcased that during the opening game of IPL 2024, Fantasy Gaming and Streaming Services emerged as the frontrunners in spot wins, securing an 33 percent share of the advertising spotlight.

Advertising

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.

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