GLOBAL-ADS-SPOTLIGHT

Advertising

Global Ads Spotlight: In Peru, a new path forward for the visually impaired with SightWalks

Can a sidewalk teach the visually impaired not just where to walk - but where they’re going? Peruvian cement brands Cemento Sol and Unacem understood that ‘tactile paving’ could only help to a certain extent.

Advertising

Global Ads Spotlight: When science meets silliness and the curious case of the Anti-Murphy's Law Toast

A physicist, a Michelin-starred baker, and a probiotic brand team up to prove that with enough science (and butter), toast can land the right way.

Advertising

Global Ads Spotlight: A powerful tribute to unity and a message of forgiveness

In its centennial edition, Frankfurter Allgemeine Zeitung paid tribute to Holocaust survivors, urging the world to rise above hatred and embrace unity.

Advertising

Global Ads Spotlight: A Handshake and a deal - how Mercado Libre reinvented Black Friday marketing in Brazil

Mercado Libre’s experiment with “Handshake Hunt” demonstrated how technology and cultural observation can combine to deliver fresh engagement. Read more in today’s Global Ads Spotlight column.

Advertising

Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

“Recycle Me” serves as a timely reminder that even the smallest actions — such as recycling a single can—can contribute meaningfully to global efforts against pollution. Read more in today’s Global Ads Spotlight.

Advertising

Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

In France, Renault offered temporary use of cars to individuals living more than 50 kilometers from their new jobs.

Brand Makers

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

Launched in 1869, Heinz is no stranger to brand-building. But in an age of shifting consumer loyalty and rising competition, this campaign marks a timely and effective reminder of the power of clarity, nostalgia, and brand identity. Read more in today’s Global Ads Spotlight.

Advertising

Global Ads Spotlight: When a wedding invitation exposes the tragedy of child marriage

A powerful campaign by UN Women Pakistan turned child brides' imagined wedding invitations into a striking call for legal reform against child marriage.

Advertising

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

The 2019 liquidity crisis sent shockwaves through Lebanon’s economy, unraveling lives and futures - most devastatingly for women. Amid the turmoil, Puck’s ‘Selfless Shelves’ initiative offered more than just support; it carved out a lifeline. Explore the full story and campaign in today's Global Ads Spotlight.

Brand Marketing

Global Ads Spotlight: DoorDash turned Super Bowl ads into a giveaway frenzy. Find out how!

From Super Bowl hype to $500,000 worth of prizes, DoorDash’s “All-the-Ads” campaign stole the show, one bizarre prize at a time. Read and watch in our Global Ads Spotlight column!

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