GLOBAL-ADS-SPOTLIGHT

Advertising

Global Ads Spotlight: This AT&T campaign didn’t just talk inclusion - it delivered it on the field

In a digital world full of empty buzzwords, AT&T cut through the static with a game-day innovation that actually meant something. Read and watch in our Global Ads Spotlight column.

Brand Marketing

Global Ads Spotlight: How iFood served up football - and a 23% sales boost

While TV networks were ignoring the Women’s World Cup, iFood saw an opportunity to deliver the beautiful game straight to the people. Read and watch in our Global Ads Spotlight column.

Brand Marketing

Global Ads Spotlight: Here's how 7-Eleven hijacked the NFL spotlight without paying a dime

A hot mic moment turned into one of the coolest, fastest-moving brand plays of the year - no big cheques to the NFL required. Read and watch more in our Global Ads Spotlight column.

Brand Marketing

Global Ads Spotlight: Here's how Tide turned internet messes into marketing gold

Tide’s solution was refreshingly clever: don’t tell people they’re messy - show them their own mess, straight from the internet. Read and watch in our Global Ads Spotlight column.

Advertising

Global Ads Spotlight: How Uber Eats turned boring promo codes into a Halloween horror hit

A clever fusion of horror fandom and commerce helped Uber Eats conjure its most successful grocery campaign ever - one terrifying puzzle at a time. Read and watch in our Global Ads Spotlight column.

Advertising

Global Ads Spotlight: When Dramamine spotlighted the declining barf bag industry

When Dramamine realised its accidental involvement in the barf bag industry’s decline, the anti-nausea brand bid them farewell in its most humorous way. Read and watch ‘The Last Barf Bag’ in the Global Ads Spotlight column.

Brand Marketing

Global Ads Spotlight: Here's how OREOCODES cracked the commerce code

A barcode, a glass of milk, and a cookie, OREO turned everyday packaging into a sales and awards juggernaut. Read and watch in our Global Ads Spotlight column.

Advertising

Global Ads Spotlight: When Hornbach’s campaign brought out creativity in every inch and space

When affordable living spaces in urban areas began to shrink year after year, German DIY store chain Hornbach rolled out ‘How to Enchant with One Square Meter’ which bagged a Grand Prix at Cannes Lions 2024. Read and watch in the Global Ads Spotlight column.

Brand Marketing

Global Ads Spotlight: Apple's 'Fuzzy Feelings' melted the internet - and won awards doing it

A holiday short that blurred the line between commercial and cinema, Apple's stop-motion tale of empathy and imagination reminded the ad world what true storytelling looks like. Read and watch in our Global Ads Spotlight column.

Advertising

Global Ads Spotlight: When Marina Prieto revived the future of Spain’s subway advertising

Marina Prieto, a centenarian with just 28 Instagram followers, became the unexpected face of a B2B outdoor advertising campaign in Spain. Her story proves that even the most unlikely influencers can spark massive change. Read and watch more in our Global Ads Spotlight column.

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