ICC-CRICKET-WORLD-CUP

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ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.

Brand Makers

ICC Men’s Cricket World Cup 2023 nets Rs 3300 crore in ad revenue, welcomes 215 new brands

As per TAM, the leading advertisers for the 2023 World Cup were Vine Product, known for their popular body spray brand Fogg, followed by FX Mart, Mahindra & Mahindra, Coca Cola and Hindustan Unilever

Quantum Brief

Virat Kohli breaks Sachin Tendulkar's records on and off the cricket pitch

Find out which other record of Sachin Tendulkar's, Virat Kohli broke.

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ICC Men’s Cricket World Cup 2023 sees 19 percent surge in ad volumes: TAM

Leading advertisers of the season till date are Vini Product, FX Mart, Mahindra & Mahindra, Coca Cola India, and Hindustan Unilever.

Quantum Brief

Cricket World Cup 2023 sees 24 percent surge in ad volumes: TAM

Vini Product, Mahindra & Mahindra, FX Mart, Hindustan Unilever, and Coca Cola India are the top advertisers so far.

How it Works

ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019

Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.

How it Works

2View camera carpets used for branding for the first time in India during World Cup

The 2View cam carpet displays two different logos from two different camera angles on the same spot on the field, thus doubling the inventory and the monetisation opportunity.

How it Works

Indian brands leverage emotional connect of cricket, align campaigns with World Cup

Industry estimates project that brands are poised to invest approximately Rs 20 billion in advertising spots on streaming platforms.

Quantum Brief

Global brands set to make a splash in ICC Men’s Cricket World Cup 2023

As World Cup kicks off major corporations like Coca-Cola, Google Pay, and Hindustan Unilever vie for the attention of India’s 1.4 billion cricket enthusiasts.

Quantum Brief

ICC and Meta unite: Top 500 Indian influencers as ambassadors for men's cricket World Cup 2023

Creators handpicked from various regions of India will ensure that each match has a representative in attendance, offering coverage tailored to their city and language.

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