Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug's Vaibhav Gupta.
As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.
Singapore-based creator tech company Animeta, in its report highlights the limited access brands have in the country.
This means that creators can get a share in ad revenue, starting with the replies to their posts.