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Brands turn risk averse as influencer controversies trigger surge in morality clauses

Gaming

Toxic live streams under legal lens; platforms face scrutiny as minors exposed to abuse

Digital

IIGC writes to MIB, pushes for inclusion in influencer policy-making process

How it Works

Sebi targets high-profile finfluencers in widening crackdown

How it Works

Amazon’s Zahid Khan explains big bet on influencers with launch of 'Elevate Program'

Advertising

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

Brand Marketing

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Quantum Brief

Out of the 8 crore plus creators in India, brands are currently engaging with a mere 20,000

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Twitter begins sharing revenue with creators

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Dil Ka Jod Hai, Tootega Nahin

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Why advertising agencies can no longer afford single-sector dependence

Brand Marketing

Advertising's identity crisis: Comedy agencies, meme metrics and the death of brand memory

Advertising

Making of Brand Aryan Khan: Between legacy pressure and entrepreneurial precision

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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