IPO

Brand Marketing

Lenskart IPO: How founder Peyush Bansal 360-degree marketing turned eyewear into a lifestyle

Brand Marketing

boAt plans brand push via IPO; Earmarks Rs 150 crore for marketing

How it Works

Flipkart-backed Shadowfax gets SEBI nod for IPO

How it Works

Chasing scale: What IPOs demand from India’s influencer marketing sector

How it Works

Meesho IPO: E-comm platform earmarks Rs 480 crore to strengthen AI, tech teams, automation

Brand Marketing

Meesho’s IPO plans: Rs 1,390 crore for cloud tech, Rs 1,020 crore for marketing growth, Rs 480 crore for AI hiring

Brand Makers

Peyush Bansal inches toward billionaire tag with Lenskart IPO plans

Brand Marketing

LG Electronics India surges 50% on market debut, tops parent’s valuation at $13 billion

How it Works

Boardroom storm hits Tata Group ahead of Ratan Tata’s first death anniversary; govt steps in

Brand Marketing

Lenskart IPO: Rs 320 cr set aside for brand marketing over 4 years; FY25 spend hit Rs 448 cr

Advertising

LG Electronics IPO: Ad spends stand at Rs 254.7 crore in FY24; sales promotions at Rs 686 crore

Advertising

Chatterbox Technologies IPO: Influencer marketing agency spends Rs 12.28 lakh on ads, clocks Rs 24.2 lakh revenue in FY24

Advertising

WeWork India IPO: Marketing spend dips even as revenue surges ahead of Rs 3,000 crore share sale

How it Works

PhonePe files draft papers with Sebi for Rs 12,000 crore via pre-filing route

Brand Makers

Groww co-founders bag multi-crore pay packages in FY25; Attrition hits 50% in support teams

Brand Marketing

IPO-bound Groww allocates Rs 225 crore for brand-building, Rs 205 crore on subsidiaries

Brand Makers

Here's how much PhysicsWallah's Alakh Pandey and Prateek Maheshwari earned in FY25

How it Works

Reliance Jio eyes IPO in first half of 2026: Chairman Mukesh Ambani

Brand Marketing

IPO-bound Lenskart acquires 80% stake in Spanish eyewear brand Meller

Special Coverage

Lenskart’s DRHP discloses promoter Sumeet Kapahi unable to locate B.Com degree from DU

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