Keep up with all the key business wins and account movements.
Keep up with all the key business and account wins and movements.
Das will lead the overall creative direction, product, and thinking for the Groupe.
This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here's the full picture on the pitch, loss and win.
Work from Byju's, Dentsu Webchutney, DDB Mudra, Leo Burnett, Landor & Fitch, and FCB India, are Cannes Lions contenders.