MAST-AND-MEH

Brand Marketing

Mast or Meh: Asian Paints, Flipkart, Snitch – who nailed the brief and who gave grief?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Brand Marketing

Mast or Meh: Father’s Day feels - Who nailed it - Instamart, VIDA, or Atlys?

Find out which Father’s Day ads tugged at our heartstrings, and which ones missed the mark - in Storyboard18’s weekly picks.

Advertising

Global Ads Spotlight: When Dramamine spotlighted the declining barf bag industry

When Dramamine realised its accidental involvement in the barf bag industry’s decline, the anti-nausea brand bid them farewell in its most humorous way. Read and watch ‘The Last Barf Bag’ in the Global Ads Spotlight column.

Brand Marketing

Mast or Meh: Motorola, Apple, Air India – who hooked you till the end?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Advertising

Global Ads Spotlight: When Hornbach’s campaign brought out creativity in every inch and space

When affordable living spaces in urban areas began to shrink year after year, German DIY store chain Hornbach rolled out ‘How to Enchant with One Square Meter’ which bagged a Grand Prix at Cannes Lions 2024. Read and watch in the Global Ads Spotlight column.

Advertising

Global Ads Spotlight: When Marina Prieto revived the future of Spain’s subway advertising

Marina Prieto, a centenarian with just 28 Instagram followers, became the unexpected face of a B2B outdoor advertising campaign in Spain. Her story proves that even the most unlikely influencers can spark massive change. Read and watch more in our Global Ads Spotlight column.

Brand Marketing

Global Ads Spotlight: When Magnum melted winter with 'Find Your Summer' campaign

The iconic ice cream brand defied seasonality with a clever, sun-seeking campaign that combined real-time data with outdoor storytelling. Read and watch in our Global Ads Spotlight column.

Advertising

Global Ads Spotlight: Pop Tarts and The First Edible Mascot!

Kellanova’s Pop-Tarts has been a pantry staple for most Americans for the last six decades. But something had to change.

Advertising

When a voice can diagnose: A tool in the fight against Type 2 Diabetes

An AI-powered tool called “Voice 2 Diabetes” analyzes voice recordings to detect Type 2 diabetes, offering an accessible solution for early diagnosis, especially in underserved regions.

Brand Marketing

Mast or Meh: Crompton, CashKaro, Muthoot FinCorp - who nails the ad game and who fizzes out?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

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