MAST-AND-MEH

Advertising

Global Ads Spotlight: In Peru, a new path forward for the visually impaired with SightWalks

Can a sidewalk teach the visually impaired not just where to walk - but where they’re going? Peruvian cement brands Cemento Sol and Unacem understood that ‘tactile paving’ could only help to a certain extent.

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Global Ads Spotlight: When science meets silliness and the curious case of the Anti-Murphy's Law Toast

A physicist, a Michelin-starred baker, and a probiotic brand team up to prove that with enough science (and butter), toast can land the right way.

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Global Ads Spotlight: A powerful tribute to unity and a message of forgiveness

In its centennial edition, Frankfurter Allgemeine Zeitung paid tribute to Holocaust survivors, urging the world to rise above hatred and embrace unity.

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Global Ads Spotlight: A Handshake and a deal - how Mercado Libre reinvented Black Friday marketing in Brazil

Mercado Libre’s experiment with “Handshake Hunt” demonstrated how technology and cultural observation can combine to deliver fresh engagement. Read more in today’s Global Ads Spotlight column.

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Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

“Recycle Me” serves as a timely reminder that even the smallest actions — such as recycling a single can—can contribute meaningfully to global efforts against pollution. Read more in today’s Global Ads Spotlight.

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Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

In France, Renault offered temporary use of cars to individuals living more than 50 kilometers from their new jobs.

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Global Ads Spotlight: When a wedding invitation exposes the tragedy of child marriage

A powerful campaign by UN Women Pakistan turned child brides' imagined wedding invitations into a striking call for legal reform against child marriage.

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Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

The 2019 liquidity crisis sent shockwaves through Lebanon’s economy, unraveling lives and futures - most devastatingly for women. Amid the turmoil, Puck’s ‘Selfless Shelves’ initiative offered more than just support; it carved out a lifeline. Explore the full story and campaign in today's Global Ads Spotlight.

Brand Marketing

Mast & Meh: Colgate, Cotton King, Leibherr - which one would you watch on loop?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Brand Marketing

Global Ads Spotlight: How Verizon and Beyonce's Super Bowl ad broke the internet and the network

From "Beyoncé of the United States" to saxophone albums and space performances, Verizon's star-studded campaign made history—and numbers. Read and watch in our Global Ads Spotlight column.

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