The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.
Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike's swoosh. Then think if you recall anything more. Do you need to?
Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.
Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.