NETFLIX

Television

Netflix to boost content spending to $18 Billion in 2025

The company’s ambitious $18 billion budget reflects its commitment to long-term growth.

Digital

SC dismisses plea seeking regulatory body for OTT platforms

The PIL, filed in September of this year, referred to Netflix series IC 814:The Kandahar Hijack to highlight the need for such a regulatory mechanism as the OTT platform claimed it was based on real-life incidents.

How it Works

Mumbai EOW probing Netflix for allegedly 'cheating' producer Vashu Bhagnani

According to reports, Bhagnani claims that while he granted Netflix the rights to these films, he has not received the payment of Rs 47.37 crore owed to him.

How it Works

Netflix under fire in India for alleged visa violations and racial discrimination

Netflix has also faced criticism in India over content deemed insensitive by some users. This month, it was forced to add new disclaimers to an Indian web series IC 814.

How it Works

ANI files case against Netflix for using copyright content in IC 814 web series

Recently, the web series was embroiled into a controversy for an alleged incorrect portrayal of the hijackers as Hindus with Hindu names when they were Muslims.

Brand Makers

Netflix could be preparing to challenge Rs 196-crore tax demand amidst dispute panel's ruling

The move follows the Dispute Resolution Panel's (DRP) recent ruling in favor of the department, upholding the tax demand raised by its international taxation wing.

Brand Makers

Decoding brands’ in-film integration strategies

A recent case of “mistargetting” by brands in Netflix hit Darlings raised questions about in-film promotions.

Brand Makers

CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire

All the key executive moves in the world of brands.

How it Works

A brand mosaic and the little things that make it

Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike's swoosh. Then think if you recall anything more. Do you need to?

Brand Makers

CXO Moves: Moving in, up and out to the client's side

Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.

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