NETFLIX

OTT

Netflix doubles down on AI innovation to enhance storytelling and advertising efficiency

OTT

From Screen Time to Play Time: Can ads and games power Netflix’s $120 billion valuation

Digital

Netflix, Prime Video, Zomato call for govt collaboration; Stakeholders raise red flags in M&E policy

Advertising

California bans loud ads on streaming platforms

How it Works

Delhi HC summons Red Chillies, Netflix, Meta, Google in Sameer Wankhede’s ₹2 cr defamation suit over Aryan Khan’s Netflix show

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Breaking: Netflix partners with IICT to boost AVGC-XR ecosystem in India

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Bollywood braces for Trump tariff blow, industry demands tit-for-tat taxes

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Trump announces 100% tariff on foreign-made films; Netflix, Warner Bros. brace for impact

Brand Marketing

Netflix and AB InBev ink Global Brand Partnership

How it Works

Aryan Khan’s The Ba***ds of Bollywood lights up Times Square, cementing global push with Netflix

Brand Marketing

Amazon Ads, Netflix team up for programmatic ad buying

Digital

Pocket FM leverages AI to become the 'Netflix of Audio'

Advertising

Ad-vantage YouTube: Precision wins the living room, but OTT still tells the story

Digital

Big screen gamble: Why filmmakers are reconsidering quick OTT deals

Brand Marketing

Netflix taps Gen AI to cut costs on "The Eternaut"

Digital

Netflix bets on ads, IP and a redesigned experience to power next phase of growth

OTT

Netflix hints at bringing Indian creators onboard to boost content offerings

Brand Marketing

JioHotstar tops streaming charts with 16 hits; Criminal Justice leads with 27.7 mn viewers

Digital

Netflix to boost content spending to $18 Billion in 2025

Digital

SC dismisses plea seeking regulatory body for OTT platforms

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