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NETFLIX
Advertising
Ad-vantage YouTube: Precision wins the living room, but OTT still tells the story
Digital
Big screen gamble: Why filmmakers are reconsidering quick OTT deals
Brand Marketing
Netflix taps Gen AI to cut costs on "The Eternaut"
Digital
Netflix bets on ads, IP and a redesigned experience to power next phase of growth
OTT
Netflix hints at bringing Indian creators onboard to boost content offerings
Brand Marketing
JioHotstar tops streaming charts with 16 hits; Criminal Justice leads with 27.7 mn viewers
Digital
Netflix to boost content spending to $18 Billion in 2025
Digital
SC dismisses plea seeking regulatory body for OTT platforms
Digital
Mumbai EOW probing Netflix for allegedly 'cheating' producer Vashu Bhagnani
Digital
Netflix under fire in India for alleged visa violations and racial discrimination
Digital
ANI files case against Netflix for using copyright content in IC 814 web series
Brand Makers
Netflix could be preparing to challenge Rs 196-crore tax demand amidst dispute panel's ruling
Brand Makers
Decoding brands’ in-film integration strategies
Brand Makers
CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire
How it Works
A brand mosaic and the little things that make it
Brand Makers
CXO Moves: Moving in, up and out to the client's side
Brand Makers
Netflix India ropes in former Dentsu International CHRO, Rohit Suri
How it Works
Just Sports; Some sports have all the luck