An apex court bench had issued a show-cause notice to Patanjali Ayurved, co-founded by yoga guru Ramdev, and managing director Balakrishna for going back on their promise to not make "misleading claims" in advertisements for its medicines.
Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.
Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.
As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market
Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry
As per latest BARC data, News18 India sees steady growth in market share.
Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.
Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.
Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.