NEWS

How it Works

Maharashtra govt sets up media watchdog, allocates Rs 10 crore

The center will scientifically monitor, analyze, and report news from electronic, social, and digital media, providing real-time updates through dashboards and mobile applications.

Digital

Instagram unveils 'Edits': A new video editing app for creators

The announcement comes amidst growing uncertainty surrounding ByteDance-owned platforms, with both TikTok and CapCut experiencing outages recently.

Brand Makers

91 percent believe fake news affects voting, yet many share unauthenticated news: Survey

A survey by The 23 Watts revealed that 80 percent of the population alters their perceptions and opinions based on fake news influence and although 95 percent claim to authenticate news, 45 percent share unauthenticated news later found to be fake.

How it Works

Patanjali Foods shares fell over 3 percent; despite 'no threat' assurance following SC crackdown on Patanjali Ayurved

An apex court bench had issued a show-cause notice to Patanjali Ayurved, co-founded by yoga guru Ramdev, and managing director Balakrishna for going back on their promise to not make "misleading claims" in advertisements for its medicines.

Quantum Brief

Debate on news data may soon conclude as BARC meets MIB on Dec 19

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

How it Works

Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%

Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.

How it Works

News18 India leads the show yet again

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

How it Works

News18 widens lead over competition between Week 33-36

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

Brand Makers

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

How it Works

News18 India leads 15+HSM market with 14 percent market share in week 35

As per latest BARC data, News18 India sees steady growth in market share.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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