Brand Makers
'OTP Please's' Vandana Vasudevan: Small retailers feel they must be on Amazon
In a conversation with Reeta Ramamurthy Gupta, author of 'OTP Please' Vandana Vasudevan highlighted, "A restauranteur who was doing just fine with his neighborhood clientele, now feels that he must be on a food delivery app to be seen. There is tremendous FOMO, that the platforms have ‘sort of’ created."