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WPP slams Publicis over Epsilon ad quality in client-facing report

In a report shared directly with clients, WPP claims that Epsilon’s SSP, Conversant, underperforms on critical ad metrics and pushes Made-for-Advertising (MFA) and clickbait content.

Agency News

CCI raids: Leniency Program blows the lid off media cartelization

The CCI also considers "plus factors," additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.

Brand Makers

CCI must align with market realities, conduct industry research before any intervention: Stakeholders

While media agencies face scrutiny, broadcasters argue that any regulatory action should take into account the financial realities of operating premium television channels and marquee events.

Advertising

Breaking: CCI to expand media cartel probe, Big Tech & FMCG deals under scanner

Sources close to the investigation revealed that during the raids, CCI officials discovered digital evidence suggesting possible involvement of Big Tech companies in digital media-buying deals.

Agency News

GST probe opens a can of worms, triggered CCI raids on top ad agencies

Sources familiar with the matter revealed that CCI officials were reviewing key documents related to the investigation late into Tuesday night.

Agency News

EXCLUSIVE: After raids at GroupM, Dentsu and IPG, CCI raids offices of Publicis Groupe

The action comes after CCI initiated a case against the agencies and top broadcasters over allegedly fixing ad rates and discounts.

Advertising

IPG's Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL's OOH media spends is about Rs 200 crore for pan India campaigns.

Brand Makers

CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more

All the key executive moves in the world of brands.

Brand Makers

CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire

All the key executive moves in the world of brands.

Quantum Brief

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

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