Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services at scale.
The company has a vast network of more than 3.5 million creators, encompassing 90% of global influencers with over one million followers.
Das will lead the overall creative direction, product, and thinking for the Groupe.
Anupriya Acharya, CEO of Publicis Groupe, South Asia, on the PepsiCo India win, talent and more. Watch.
As a part of their mandate, the agency will manage strategic and creative initiatives for the airline.