QUANTUMBRIEF

Quantum Brief

Biz Moves: BBH, Rediffusion, Schbang, Publicis, Wavemaker, Social Panga & Dentsu win big accounts

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Quantum Brief

Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does

The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi

Quantum Brief

Education category largest violator of advertising code in 2021-22: ASCI Report

Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.

Quantum Brief

2022 was India’s historic year at Cannes Lions. Here’s why

With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns

Quantum Brief

Esports ready for prime-time on Indian TV

Star Sports will broadcast the Battle Ground Mobile India (BGMI) Masters Series tournament from June 24th to July 17th, 2022, in Hindi, Tamil and English. This is the first time a mainstream channel will televise an esports tournament in India.

Quantum Brief

Why agencies matter: Lessons from Layer’r deo ad disaster

The campaign is a reflection of a new trend of advertising agencies being sidelined and creative process being taken for granted by an increasing number of advertisers. Also, brand experts call Adjavis Venture's apology "a joke".

Quantum Brief

Deepening the sports-brands-fans connection

With the convergence of physical and digital in the world of sports and the growing popularity of hyper-reality experiences, it’s even more of a blast to be a sports fan, and, of course, a sports sponsor.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN