SOCIAL-MEDIA-INFLUENCERS

Special Coverage

Game on! Gaming creators bets gaming being India’s next creative economy

At Storyboard18’s Digital Entertainment Summit 2025, gaming creators Harnit Khatri, Tanmay Singh aka Scout and Mehek Sayed (Mizo) indulged in conversation with CNN-News18's Toya Singh to discuss on gaming and the creator economy.

Special Coverage

Why is Bar Council of India unable to rein in ‘legal’ influencers?

Advocates hold forth on the limitations of the apex body of lawyers to come up with cogent norms to arrest the growing menace. They offer suggestions and solutions that can make the general public about the do’s and don’ts while following these legal influencers’ advice.

Special Coverage

How legal influencers are breaching BCI Rules

An alarming trend has come to light following the mushrooming of influencers in the legal arena. Misleading information rules the roost coupled with rampant violation of Bar Council of India rules. Storyboard18 digs deep into the repercussions and the dire need for regulations to bridge the critical gap.

Brand Marketing

Influencers push crypto ads in rampant violation of ASCI guidelines

The ASCI guidelines state that all virtual digital asset-related advertisements released on or after April 1, 2022, must include the disclaimer

How it Works

LinkedIn’s Top Voice – Badge of honour or mere hook?

Beyond the meticulously crafted profiles that populate LinkedIn feeds lies a simmering debate. The question at the heart of it all: is the Top Voice badge a true mark of distinction or simply a consolation prize in the ever-growing game of online influence?

Brand Makers

Local influencers harness regional insights to forge deeper, more personal bonds with audiences: Mrunali Dedhia

Mrunali Dedhia, Vice President, Chtrbox says brands are increasingly drawn to local influencers for their micro-communities to drive targeted engagement and conversations.

Brand Makers

Threads: Optimistic outlook for monetisation with unique marketing strategies​

Digital marketers and experts are optimistic about Threads' revenue generation despite initial user base concerns while explore monetization formats and platform differentiation from Twitter.

How it Works

What TDS on freebies for social media influencers and doctors means for brands

TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.

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