SOCIAL-MEDIA-INFLUENCERS

Social Media

Influencer Anunay Sood died from accidental fentanyl and alcohol overdose in Las Vegas

Brand Marketing

Creator earnings to rise 10–15% annually as influencer marketing heads to Rs 4,500 crore

Digital

Deepfakes, Identity Theft & the Law: Why Creators Are Going to Court

Social Media

ED seizes Lamborghini, Rs 20 lakh cash and freezes Rs 3 crore assets in illegal betting probe linked to YouTuber Anurag Dwivedi

Social Media

Raj Shamani becomes India’s No. 1 podcaster, beats Joe Rogan, global heavyweights

How it Works

From viral debut to viable business: The make-or-break test for Kusha Kapila's UnderNeat

Brand Marketing

Brands turn to AI tools, data audits to tackle fake influencers

Digital

EWA Centre urges MIB to include Gaming and Esports influencers in policy making process

Social Media

Virality, brand deals, burnout: The fragile reality of creators in 'scroll, like, forget' age

Digital

MrBeast plans to launch phone company as part of expanding business empire

Digital

Game on! Gaming creators bets gaming being India’s next creative economy

Special Coverage

Why is Bar Council of India unable to rein in ‘legal’ influencers?

Special Coverage

How legal influencers are breaching BCI Rules

Advertising

Influencers push crypto ads in rampant violation of ASCI guidelines

How it Works

LinkedIn’s Top Voice – Badge of honour or mere hook?

Brand Makers

Local influencers harness regional insights to forge deeper, more personal bonds with audiences: Mrunali Dedhia

Brand Makers

Threads: Optimistic outlook for monetisation with unique marketing strategies​

How it Works

What TDS on freebies for social media influencers and doctors means for brands

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