SPORTS

Gaming

Tamil Nadu govt targets TNPL over surrogate ads by offshore betting platforms, RMG industry applauds

Beyond state-level action, TNOGA is also considering invoking Section 69A of the Information Technology Act, 2000, which allows the central government to block access to offending online platforms.

Brand Marketing

IPL 2025 to resume from May 17: BCCI confirms new schedule across 6 cities

The remaining 17 league matches of the season, along with the playoffs, will now be held across six venues: Bengaluru, Jaipur, Delhi, Lucknow, Mumbai, and Ahmedabad.

Brand Marketing

India's sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM

Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.

Brand Marketing

Unilever backs women’s football as official sponsor of UEFA Women's EURO 2025

Unilever and The Union of European Football Associations (UEFA) have today named brands from Unilever’s Foods and Personal Care Business Groups as Official Sponsors of UEFA Women’s EURO 2025.

Brand Makers

'In the mid-90s, I played for two years without a bat contract': Sachin Tendulkar reflects on his early playing days

Sachin Tendulkar also recalls how his stance to never endorse tobacco or alcohol left him without a bat sponsor for two years of his playing career.

How it Works

BCCI set to implement performance-based pay structure for players

Contracted players may face cuts based on their performance, with new travel restrictions and team unity rules also in the pipeline.

Brand Makers

ICC chairman Jay Shah to attend BCCI's SGM as 'special invitee'

Jay Shah to participate in the BCCI meeting, while new office-bearers take charge and potential legal challenges loom.

Brand Marketing

Abhishek Bachchan joins ICC-sanctioned European T20 Premier League as co-owner

The league, sanctioned by the International Cricket Council (ICC), will run from July 15 to August 3, 2025, and aims to elevate the sport’s profile in Europe by featuring top players from Ireland, Scotland, and the Netherlands.

Gaming

BCCI calls for emergency meeting to appoint electoral officer for vacant secretary and treasurer posts

Board seeks former Chief Election Commissioner Achal Kumar Jyoti's appointment to oversee elections.

Brand Marketing

From Pushpa swag to IPL drip, India's growing craze for merchandise

Experts estimate L&M sales in India at approximately $2 billion this year, compared to $356 billion globally. L&M industry grew by 4.6% in 2023 and is projected to maintain a healthy CAGR of 4.5% through to 2032.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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