SPORTS

Brand Marketing

India's sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM

Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.

Brand Marketing

Unilever backs women’s football as official sponsor of UEFA Women's EURO 2025

Unilever and The Union of European Football Associations (UEFA) have today named brands from Unilever’s Foods and Personal Care Business Groups as Official Sponsors of UEFA Women’s EURO 2025.

Brand Makers

'In the mid-90s, I played for two years without a bat contract': Sachin Tendulkar reflects on his early playing days

Sachin Tendulkar also recalls how his stance to never endorse tobacco or alcohol left him without a bat sponsor for two years of his playing career.

How it Works

BCCI set to implement performance-based pay structure for players

Contracted players may face cuts based on their performance, with new travel restrictions and team unity rules also in the pipeline.

Brand Makers

ICC chairman Jay Shah to attend BCCI's SGM as 'special invitee'

Jay Shah to participate in the BCCI meeting, while new office-bearers take charge and potential legal challenges loom.

Brand Marketing

Abhishek Bachchan joins ICC-sanctioned European T20 Premier League as co-owner

The league, sanctioned by the International Cricket Council (ICC), will run from July 15 to August 3, 2025, and aims to elevate the sport’s profile in Europe by featuring top players from Ireland, Scotland, and the Netherlands.

Gaming

BCCI calls for emergency meeting to appoint electoral officer for vacant secretary and treasurer posts

Board seeks former Chief Election Commissioner Achal Kumar Jyoti's appointment to oversee elections.

Brand Marketing

From Pushpa swag to IPL drip, India's growing craze for merchandise

Experts estimate L&M sales in India at approximately $2 billion this year, compared to $356 billion globally. L&M industry grew by 4.6% in 2023 and is projected to maintain a healthy CAGR of 4.5% through to 2032.

Gaming

IPL 2025 mega auction set for Riyadh amid scheduling challenges

All franchises finalize retained players as focus shifts to Riyadh for the highly anticipated auction on November 24-25.

Gaming

ICC proposes chair term reforms, greenlights women's cricket expansion

New term limits for ICC Chair and Independent Director could see Jay Shah lead the global cricket body for six years, while women's cricket gets a boost with new T20 competitions.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN