SPORTS-MARKETING

Brand Makers

Why some sporting bodies need to look beyond tactical brand partnerships

“Many sporting bodies (not all) still see brands and companies as cash sources, and thus most of the partnerships are short-term tactical ones.” - Arnab Roy, vice president and head-marketing, Coca-Cola India and Southwest Asia.

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Why are brands including e-sports in their sports marketing itinerary?

Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer

Quantum Brief

Why content around the sport has to be king

Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.

How it Works

Trends to watch for in sports marketing for a modern marketer

Not all the possibilities that are opening in sports marketing are becoming mainstream. A list of 10 sports marketing trends to an keep an eye on right now.

How it Works

Why are startups betting big on sports marketing?

Current sporting events in India are more than mere competitive events; they are more carnivalesque extravaganzas with viewers celebrating a common cause - entertainment.

Quantum Brief

Is badminton still a hard sell in India?

Indian shuttlers are smashing it on international courts and building the sport’s value like never before. But most brands want to invest in events and short-term partnerships.

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