SWIGGY

Brand Makers

Swiggy admits to data breaches, says business is vulnerable to cyberattacks

The company also disclosed that as it grows and collects more data, the risk of significant failures in internal controls or data security measures increases.

How it Works

Celebrities back Swiggy ahead of IPO, signalling growing trend in tech investments

High-profile figures from sports and entertainment are diving into Swiggy's unlisted shares, underscoring a shift towards tech startup investments amidst fierce competition from rivals like Zomato and Zepto.

How it Works

Swiggy launches 'Project Next' to empower delivery partners with career growth

Initiative aims to transition delivery partners into sales roles, enhancing restaurant onboarding while fostering professional development.

Brand Marketing

Swiggy spent Rs 1,581 crore on marketing, says junior employee embezzled Rs 33 crore

A former junior employee of IPO- bound Swiggy embezzled Rs 33 crore over "past periods", the Bengaluru-based food aggregator said in its annual report for the financial year 2023-24.

Quantum Brief

Mast & Meh: Swiggy, Shopsy, JSW Paints, Vadilal, Cleartrip, ResMed, Paytm, Country Delight

Find out who made the cut and who got cut in Storyboard18’s weekly pick of the best and boring ads.

Brand Makers

CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire

All the key executive moves in the world of brands.

How it Works

Engineering the viral: The science behind meme marketing

Can viral memes be manufactured? Meme marketing companies would certainly say yes to that question.

#throwback

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