TASMAYEE-LAHA-ROY

How it Works

Indian brands leverage emotional connect of cricket, align campaigns with World Cup

Industry estimates project that brands are poised to invest approximately Rs 20 billion in advertising spots on streaming platforms.

How it Works

The silver lining of 28 percent GST on gaming: crackdown on offshore betting firms

The government has mandated these entities to officially register within the country, ensuring transparency and adherence to the higher GST levy.

Quantum Brief

Disney+Star eyes closing deals worth over Rs 4,200 crore this World Cup

With 75-80 percent of the ad inventory claimed to be booked, and a week still to go until the ICC Men's Cricket World Cup, prices have jumped 20-25 percent from the initial closure price.

Brand Makers

Metrics for assessing brand value have evolved post Covid: Deepender Rana

Pre-Covid, factors like purpose held less prominence, but now, sustainability has emerged as a robust building block of brand equity, important for both demand and pricing power.

Quantum Brief

SAT reserves order in appeal filed by Punit Goenka against SEBI’s confirmatory order

During the hearing, senior counsel Abhishek Manu Singhvi, representing Punit Goenka requested that the CFO of the merged company be allowed to report directly to the board if necessary, suggesting measures to safeguard shareholder interests.

Quantum Brief

TRAI releases recommendations on DTH services license fee and policies: Key points to know

As per TRAI, in the highly competitive television distribution market, urgent measures are required for the DTH sector. The quick implementation of these recommendations will help the sector and enable all-round growth.

How it Works

Why TV and digital media companies are pursuing esports IPs?

According to experts, the biggest reason behind mainstreaming of esports is that it is now reaching a much broader and diverse audience, including those who have previously never been exposed to it.

How it Works

Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%

Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.

Quantum Brief

Rajya Sabha passes the Press and Registration of Periodicals Bill, 2023

New Bill introduces registration for periodicals, empowers press registrar general and sets penalties for non-compliance.

How it Works

Explained: What are the GST Council's tax recommendations for online gaming?

The 51st GST Council meeting on August 2 approved 28% GST on online gaming on full face value, clearing doubts and confusion surrounding the matter.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN